book-informationThat Will Never Work: The Birth of Netflix and the Amazing Life of an Idea (1)AuthorMarc RandolphGenreBusiness & Entrepreneurship, Memoir, Technology & Innovation, Corporate HistorySynopsisMarc Randolph, co-founder of Netflix, reveals the unlikely and chaotic origin story of how a simple idea born during carpool conversations became one of the world's most influential entertainment companies. This insider account chronicles the countless rejections, near-death experiences, and bold risks that almost derailed Netflix before it revolutionized how billions of people consume media. A candid and inspiring tale of entrepreneurship that proves the most transformative ideas often start with everyone saying 'that will never work.'